Outside Perspective Y25W51 - happy holidays!
Our last issue of the Community Newsletter for 2025. Thanks for being here!
Happy holidays 🎄
This is our last newsletter for 2025 - and rather than trying to summarise the past 12 months, I thought I’d share a few of the wonderful things which our members wrote and felt proud of this year - because for me, that’s what Outside Perspective is really about - supporting, sharing and celebrating the work of remarkable independent strategy folk.
I do also want to share my thanks to everyone who has been an active member of our space. One of the most common pieces of feedback I hear is how grateful people are to have found our community - and that gratitude needs to go to all of the folk in our slack, those who pop up frequently, say hello, welcome new people, prompt conversations, engage with new members. If it wasn’t for you all taking part, this would not be a place for peer-support.
So thank you to anyone who has joined, supported and pushed our community forward this year - I truly appreciate every single one of you.
I’ll be pausing the newsletter over xmas, today will be our last 2025 issue, and normal service will resume Jan 9 2026.
I hope you all have some time to rest and recharge.
Matthew.
If you’ve found Outside Perspective helpful in your work this year, do consider supporting our project by upgrading to a paid subscription. This helps me to cover our costs, and invest more time in building our events, resources, and relationships.
Curiosity Stream of the Year
We asked our community members to share some of their top posts from the year. Here’s what you were proud of creating.
+ Matthew Hook on modern masculinity
+ Joel Stein on lessons from nature
+ Nicola Kenny on generalism
+ Ellie Stamouli on the state of climate tech
+ Paula Buit on doing the opposite to everyone else
+ Ann Storr on becoming a trad wife
+ Maurice Cherry on the state of black designers and creatives
+ Finn Evans’ first photobook
+ Giles Carver on the relationship between client and strategist
+ Heloisa de Souza on the science of liking footballers
And the usual prompts and ideas from #curiositystream
+ The most important ideas for 2026 - thanks Joel
+ The first strategist on OnlyFans (maybe the first one promoting it?)
+ Baiba Matisone and Christopher Owns launch brandLingual - an online educational platform built to help turn marketing theory into decisions people can actually use.
+ Mara Dettman on living through alt-2016
+ Matthew Stasoff’s Social Signals 2025
+ Why some see collapse sooner than others
Gigs.
Featured Roles
Don’t forget to tell folk you found them via OP - it helps us build reputation, and find you more briefs!
[UK] Social Strategist for global fmcg brand pitch via Fill
https://bit.ly/4am7dFt[US] Freelance Social Media Strategist at Chadwick Shao
https://bit.ly/49hvtHK[US] Social Strategist with ents background at Aspect
https://bit.ly/48XSqyf[US:LA] Social Strategist at Apple
https://bit.ly/4oYxaOQ[REMOTE] German speaking performance creative strategist for healthcare company on assisted weight loss space brief via UNKNOWN
https://bit.ly/453Fw0C[US:Chicago] Freelance Media Strategist/Planner at Quad
https://bit.ly/4j4YXMj[UK] Gen Z researchers and strategists needed at Livity
https://bit.ly/48HAKs6[NL:Amsterdam] Associate Strategy Director at AQKA
https://outsideperspective.co/gigs/20251216-akqa.html[REMOTE/US] Freelance Sr Brand Strategist with pharma exp via Kickstart
https://bit.ly/4pPwmgs[UK] Freelance Brand Strategist with exp in quick service restaurant brands at creativehood
https://bit.ly/3Yq7dNn
You can keep updated on real-time posts, as well as perm gigs, as we share them via:
» Web
» Telegram
» Whatsapp
+ and of course, our slack channel if you’re a community member.
That’s all for this year.
mk✌️