OUTSIDE PERSPECTIVE Y25.W19
Is this valuable? Am I valuable? OMG. Existential crisis ahoy.
What does value even mean any more?
This week, AI has been in the marketing headlines - (Sarcasm. When is it not?) - with the Zuck terrifying most agency owners, claiming that Meta will create all of the advertising creative automatically, optimise it invisibily, and create pure ROI.
Unsurprisingly, lots of hot (feverish? anxious? sweaty?) takes - many l…
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